Welcome to the New BFAds!

We've been working behind the scenes all year to update our look for Black Friday 2013. It's been 7 years since we last updated the design, and we've tried to deliver a site that's faster and easier to use.

Thanks to everyone who took a look at the site during beta -- you provided some great feedback that helped refine the look-and-feel. In particular, our users really participated in the new design for Hot Deals. We know change can be difficult, and some of you really loved our "classic" look, but we think the new site will grow on you, and nothing has changed in our commitment to be the best site for Black Friday deals. We're not done yet, either.

With the first Black Friday ad right around the corner, we wanted to go ahead and roll out the new version of BFAds, but there's still work to do, and we need your help. This site is for you -- let us know how we can make it better.

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Hey there!

We're partnering with our sister site, BFAds, to bring you the best Black Friday content on the web!

BFAds is the “wikileaks” of Black Friday. With over a decade of experience, BFAds is the definitive source for Black Friday news, early ad scan leaks, Black Friday buying guides, doorbuster roundups, and informative articles. In fact, this team has been powering your Black Friday ad scans for over a year. Now we’re letting them take the spotlight.

We work very closely with BFAds — like, in the same building close — and they’re excited to be able to improve your Black Friday experience.

The FatWallet Team

Thanks