Walmart Testing Online Price Matching

Walmart Testing Online Price Matching The Associated Press is reporting that Walmart, which has always matched the price of its brick and mortar rivals, is testing the waters of online price matching ahead of the Black Friday 2014 season. According to the Wall Street Journal, the retail giant began online price matching in five markets last month: Atlanta, Charlotte, North Carolina, Dallas, Phoenix, and northwest Arkansas. Currently, about 60% of Walmart's revenues are generated in physical store locations, but those stores have not reported growth in six straight quarters.

This experiment comes on the heels of other retailer related news, specifically regarding Kmart and Target. The Detroit Free Press is reporting that Kmart is closing additional stores so that they can "focus our investments on serving our customers and members through integrated retail - at the store, online and in the home."

With the influx of cash from liquidated inventories, and hopefully from real estate transactions, Kmart may be transforming itself as an online retailer. Retail sales this quarter are projected to grow between 8 and 11 percent.

Target has also announced free shipping with no minimum purchase amount, another strong indicator that major retailers feel online shopping will continue to grow in importance.

Considering the implications of these announcements, and the success of, it comes as no surprise that Walmart is trying to position itself to be more competitive in the online marketplace.

The question remains, will Walmart expand online price matching in time for Black Friday 2014? Will we shortly be receiving news that Walmart will also offer free shipping? Exciting things are happening, and you can bet that will be watching these trends carefully

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