Toys R Us Black Friday Ad Posted

Toys R Us Black Friday Ad We just posted the 614-item Toys R Us Black Friday sale listing along with the 29-page Toys R Us Black Friday advertisement scans!

The Toys R Us Black Friday sale starts at 5pm on Thanksgiving Day: three full hours before any other big-box retailer! And in some kind of twisted irony, Toys R Us' "Black Friday" early bird items won't even be available on Black Friday, as door-buster pricing is only valid until 9pm on Thursday!

The remainder of the ad is valid through Saturday, November 30.

Some of the hotter items we saw were:

It is not a big surprise that Toys R Us is the first to plant their Black Friday sale right in the middle of Thanksgiving as Toys R Us helped pioneer the Thursday starts. In 2010, Walmart and Best Buy both started their Black Friday sales at 5am. By comparison, Toys R Us started theirs at 9pm on Thanksgiving Day.

We may have not recognized it then, but it was definitely a sign of things to come. And with Thanksgiving Day no longer off limits, it will be interesting to see if any other retailers decide to push up their Black Friday starts in an effort to court Thanksgiving shoppers.

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