Apple Watch vs. Google Store

Last Monday, March 9th, the world was presented with more details about Apple's latest creation, the Apple Watch. Finally, fanboys and haters alike were given the highly anticipated details of the smartwatch we've been waiting to hear about since September of 2014.

Apparently watch prices will span a mind-blowing range of $349 to $17,000 depending on which features and materials customers select. All models will be available for pre-order on April 10th, globally, and will ship on April 24th. Critics have been questioning the specifics of its battery life for weeks now, and as of this week's announcement it seems that the 18 hour mark will be considered a "typical day's use" of the device -which means it'll have to be charged every night for most users. This number may be misleading, as Apple's available information on different uses of the battery (which users will surely combine over the period of a normal day) vary from 3 hours (talk time) to 48 hours (checking it as a watch 5 times an hour).

While some capabilities actually make the Apple Watch look like an interesting step forward in wearable technology, like communicating with your devices via WiFi and not just Bluetooth, others seem to be all flash and no bang. For example, reports indicate that the watch can record your heartbeat and send it to other watches in the form of a graphic and a haptic pulse that recreates it beat for beat. This sounds cool for a minute, but what is the ultimate benefit of that?

As the world buzzed about talking into a watch to send audio responses as text messages and waving the watch to use Apple Pay on Wednesday, the App Store and iTunes were suffering extended outages due to a "DNS error" and costing Apple millions in revenue. We're certain it was just crazy coincidence that in the midst of all that, the Google Store was announced on G+, for Android fans to drool over products like the Nexus 6, Android Wear, Chromecast and the new and improved Chromebook Pixel.

The Google Store launch and its associated Chromebook relaunch may have been buried in the techno-buzz surrounding Apple's blast of media attention, but the affordability and functionality of this updated touchscreen laptop are worth consideration. The official Google blog boasts up to 12 hours of battery life, a 32GB SSD, and two USB Type C ports. We may be comparing apples and oranges here, but which release are you more excited about? We'd love to hear what you think in the comments below.

March 11, 2015
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