Target Announces New Price Match and In-Store Pickup Policies

Target Holiday Initiatives One day after updating their site to reflect a Thanksgiving Day start for their Black Friday sale, Target has just now announced their latest policy changes for the upcoming holiday season.

Chief among the changes is the extended price matching policy which states that Target will accept price matches on all qualifying items purchased between November 1 and December 21. Compared to the normal policy that only allowed price matches within seven days of purchase, this is quite the improvement. Restrictions do apply and, unsurprisingly, Black Friday sales are excluded from the policy.

Target also announced a new store pickup service, where shoppers can purchase over 35,000 items on Target.com and pick up those same items from their local store shortly thereafter. The in-store pickup option is currently available at many Target locations, with a full rollout expected to be completed by November 1. The one caveat: the in-store pickup option is not available at all during the week of Thanksgiving (Sunday, Nov 24 - Saturday, Nov 30).

Considering Circuit City (remember them?) was offering 24-minute in-store pickup in 2005, it does seem a bit weird that Target is championing this accomplishment eight years late, but it's still better than nothing.

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