Sears and Kmart to Begin Black Friday Sales on Thanksgiving

Sears and Kmart to Open on Thanksgiving In the race for the earliest Black Friday start time (for which there are no winners), Kmart has surged to the front of the pack by announcing their 41-hour marathon of a Black Friday sale starting 6am Thanksgiving morning and not ending until 11pm on Black Friday.

Kmart locations have traditionally been open on Thanksgiving Day, but have always had a break between their Thanksgiving and Black Friday sales (last year they closed at 4pm on Thanksgiving, then reopened at 8pm). This will be the first year Kmart keeps the lights on overnight and truly allows shoppers to shop all night long.

Not as extreme as their sister store, Sears also announced their Black Friday sale plans with over 1000 doorbusters available from 8pm on Thanksgiving until 1pm Friday afternoon. This is only the second time ever (last year was the first) that Sears has been open on Thanksgiving.

Additionally, Shop Your Way Rewards members (free to join) will receive a preview of both the Thanksgiving and Black Friday ads for both stores with membership. In addition to the sneak peek, rewards members also will be able to take part in exclusive sales and special member pricing. No notice on whether or not this pricing will be in effect during either sale, however.

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