Sears "Black Friday Now" Sale Information

Sears "Black Friday Now" Sale Information

Sears is going to have a sale next Friday and Saturday (October 29-30) that they are conveniently calling "Black Friday Now." You can view 158-item advertisement listing here and download the 16-page advertisement scan here. Much thanks again to 90K5 from SD for providing the ad.

We have gone over the advertisement and it is nothing more than a standard weekly advertisement. In fact, some of the "hot deal, 50% off" items on the front page aren’t discounted from their current prices.

This is going to be a problem throughout November as retailers will be attempting to attach the words "Black Friday" to as many sales promotions as possible (I like to call them "bait ads"). This isn't to say there will not be any great deals before Black Friday, but rather a reminder to be wary of sales attempting to associate with the Black Friday name.

Last year, for example, Walmart had a one-day Saturday sale three weeks before Black Friday. This sale featured six items at, what would turn out to be, Black Friday prices. Amazon countered by having a one-day Saturday sale of their own which matched many of Walmart’s prices. Even Best Buy joined the fray by offering a $329 laptop to rival Walmart’s $300 laptop.

Additionally, Sears has their annual Friends & Family VIP sale in the middle of November which is always competitive with Black Friday prices.

There will be very many good sales in the next five weeks leading up to Black Friday, but there will also be an equal amount of mediocre sales masquerading behind the Black Friday name.

Thanks for Visiting and Tell Your Friends!

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