Popular Holiday Toy Pricing Update

Popular Black Friday Toys

With all the toy catalogs now out, we were able to dive deep into the sales and see if there were any unnoticed specials on our Top 10 Holiday Toys for this year. While the findings were somewhat lackluster, we were able to spot some diamonds cubic zirconias in the rough.

The only store to feature the highly sought after Xia Xia Pets is Walmart, except the Xia Xia's were not in the toy catalog, but rather in this weekend's Super Saturday sale where they will be on sale for $9.88 (in-store only). Compared to the going rate of $21 on Amazon, Walmart's Super Saturday pricing represents a savings of more than 50%. Combined with the hype surrounding the Xia Xia's, stopping by this Saturday's sale might be worth it just to get them before demand skyrockets.

Walmart's Toy sale, which is going on now, also has the best pricing on the Monster High Dolls on both the Dead Tired and Dawn of the Dance lines. While the savings is only a couple bucks compared to Kmart and Amazon, if you're buying multiple dolls, the savings will definitely start to add up.

Toys R Us has the best overall deal on the Let's Rock Elmo, as they're selling it for $59.99 but also including the Let's Rock Elmo Guitar for free with purchase (a $20 value). If you're only looking for Elmo himself, Sears' has it for $49.99, which is about $5 less than the prices at Amazon, Target and Walmart.

For those with a Farm & Fleet around, they've got the best price ($79.89 - a $20 discount) on the seldom discounted LeapFrog Leap Pad Explorer; all other retailers have it for the MSRP of $100. It's worth pointing out that there are two primary LeapFrog Explorer products, a LeapPad Explorer ($100 retail) and a Leapster Explorer ($50 retail), so we asked our resident toy expert to explain the differences:

BFAds Toy ExpertLeapFrog's LeapPad Explorer aims to bring tablet functionality to its world of fun learning. Much like the iPad, its functionality is based around touch while the Leapster Explorer still has controls that enable you to navigate with more than just the stylus.

The LeapPad is built to carry much more onboard content, which explains the jump to 2GB of memory compared to the Leapster's 300MB (the Leapster's focus was more on using removable cartridges).

The LeapPad can play and access more than 100 books, games, videos, and apps compared to the 40 available for the Leapster. Leapster cartridges will still work with the LeapPad even though most of its new content is meant to be accessed online. Lastly, the LeapPad has a built in camera to capture photos and video, something that the Leapster sold separately.

Unfortunately, all the remaining Top 10 Holiday toys are not noticeably discounted from their current sale prices. This wasn't unexpected: toy catalogs are meant more to drum up interest in the holiday toys than they are to be a door-busting sale.

We'll continue to monitor the prices of this year's most popular toys and should have a complete toy buying guide once more Black Friday ads start coming in.

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