Online Pricing Versus In-Store

shopping online versus in stores

Shopping online is so convenient, sometimes it's worth paying a little extra for what we want; but is it really a good business practice to hike prices by less than 2% for online shoppers? Last month, posted an article about back to school supplies being more expensive at than they were in stores. When I could not find a link to the actual Bloomberg Business study the article was referencing, my second reaction was mild and well mannered outrage. The difference in most cases was, reportedly, a measly $1.18 on a $118 dollar purchase, but it is the principal of the thing! Ignoring the fact that there are a lot of reasons for such a small variance, (I wonder if that is the raw number, or tax included, for instance) this brings up some questions relevant to us as online deal hunters (and shoppers).

As many stores have increased their online offerings for Black Friday sales over the past few years -have you noticed a price difference in the items you're shopping for online versus in store? Black Friday 2014 may be the most unconventional yet, with earlier start times and more online items than ever before. We'd love to compare notes here at as you shop and make your shopping list.

Businessweek dismisses the tiny online price hike by pointing out that Walmart offers a more extensive selection of back to school items than other big box department stores, but shopping online gives you the option to shop anywhere with just a click -so as an online shopper, are you more likely to drive to the brick and mortar location, or just find a better deal online? Feel free to respond in the comments with examples of online prices versus in-store, or just tell us what you think.

September 30, 2014
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