New Year, Same Old Dance with Walmart

New Year, Same Old Dance with Walmart

Anyone hoping that this would be the year we’d see Walmart's Black Friday ad early? You can stop holding your breath. For the third straight year, Walmart's lawyers have sent us the equivalent of a preliminary cease-and-desist letter, stating that the Walmart Black Friday ad may not be posted until Sunday, November 21.

We learned last year that this date isn't necessarily set in stone, as the Walmart ad leaked almost a week before Walmart wanted us to post it. We couldn't post the ad (or else we'd feel the wrath of Walmart), but the ad was already circulating through the internet and Walmart had no chance of stopping its distribution. One day later, Walmart caved to the pressure and gave us permission to post their advertisement early.

The same could happen this year, but at the latest, the Walmart Black Friday sale will be posted on our site by November 21.

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We're partnering with our sister site, BFAds, to bring you the best Black Friday content on the web!

BFAds is the “wikileaks” of Black Friday. With over a decade of experience, BFAds is the definitive source for Black Friday news, early ad scan leaks, Black Friday buying guides, doorbuster roundups, and informative articles. In fact, this team has been powering your Black Friday ad scans for over a year. Now we’re letting them take the spotlight.

We work very closely with BFAds — like, in the same building close — and they’re excited to be able to improve your Black Friday experience.

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