JC Penney Latest to Start Black Friday Sale at 8pm Thanksgiving

JC Penney Black Friday If you can't beat them, join them. JC Penney, following in the footsteps of Macy's, is the latest store to announce that they will begin their Black Friday sale at 8pm Thanksgiving night.

JC Penney was one of the few remaining traditionalists, opting to open at 6am on Black Friday last year, but ultimately lost too many customers to their closest competitors with the late start.

I guess this puts to rest the second wind argument - the thought that shoppers would appreciate staggered start times across multiple stores. Turns out, (most) people are going to go to the store that opens the earliest and go from there.

And although the JC Penney spokesperson listed the late start times as a detriment, they have confusingly decided to give away their Disney Snow Globes at 4am on Black Friday - 8 full hours after the start of their Black Friday sale. Do they expect shoppers to leave and come back? Or do they expect a second wave of shoppers when they release the snow globes?

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