Black Friday Shopping Survey 2016

Black Friday Shoppers Speak! The BFAds.net Holiday Survey 2016

Infographic Black Friday Shopping Survey 2016

Seeking answers to who, what, when, where and why we shop the Black Friday sales, this year BFAds farmed out *15 questions to consumers that said they will present and accounted for come Friday November 25…or is was Thursday November 24? Or earlier? More than 8 in 10 said they will definitely shop for Black Friday deals on Thanksgiving! What kind of Black Friday deals are they most excited about? Which stores do they plan to visit and how much will they spend? Which holiday shopping event ranks highest for having the best prices? Would Donald Trump be a more frugal Black Friday shopper than Hillary Clinton? Let's find out…

For those of you who prefer a visual review, check out this awesome INFOGRAPHIC! If you haven't signed up for the November BFAds contest, you can do so here and receive additional entries by answering some shopping questions related to the questions below. Please contact our PR department for additional survey data and insights (Press Release).

BFAds Black Friday Shopping Survey 2016:

1. What is your primary reason for shopping the Black Friday sales?

  • 62% - shop for low prices
  • 8% - get items I need
  • 30% - get holiday gifts

2. Of these choices, what do you use most to research the Black Friday sales?

  • 37% - Black Friday Ads sites
  • 20% - Retailer sites
  • 22% - Newspaper ad inserts
  • 9% - Mobile app
  • 12% - I don't research, I just start shopping

3. If a store posts its Black Friday sale earlier, would you be more likely to shop at that store?

  • 68% - Yes
  • 32% - No

4. If a layaway program were available, would that impact your Black Friday shopping?

  • 34% - Yes
  • 57% - No
  • 9% - What is layaway?

5. How do you plan to purchase items on Black Friday?

  • 50% - Debit Card
  • 53% - Credit Card
  • 49% - Cash
  • 9% - Layaway
  • 2% - Personal Check
  • 6% - Mobile Pay

6. When do you start your Black Friday shopping?

  • 30% - Before Thanksgiving
  • 26% - Thanksgiving
  • 44% - Black Friday

7. Where do you do your Black Friday shopping?

  • 35% - In-store
  • 22% - Online
  • 5% - Mobile Device
  • 39% - combination of all

8. How much money do you expect to spend this year on Black Friday sales?

  • 27% - More than last year
  • 51% - Same as last year
  • 16% - Less than last year
  • 6% - I did not shop BF last year

9. Which Black Friday sales and/or deals are you most excited for?

  • 61% - Clothing/accessories
  • 46% - Laptops/Tablets
  • 37% - Toys
  • 33% - Video Games
  • 47% - Home Goods
  • 38% - TVs
  • 18% - Jewelry
  • 18% - Cameras
  • 3% - Other

10. What stores do you pan to shop at for Black Friday sales?

  • 68% - Amazon
  • 64% - Walmart
  • 57% - Target
  • 49% - Best Buy
  • 42% - Shopping Malls
  • 37% - Kohls
  • 19% - eBay
  • 16% - Sears
  • 5% - Other

11. From best to worst, rank which shopping events will offer the best deals and savings this holiday season?

  • #1 - Black Friday - main events (Thursday/Friday)
  • #2 - Cyber Monday (or Cyber Week)
  • #3 - Before Black Friday (November Sales)
  • #4 - Free Shipping Day
  • #5 - December Sales

12. How many stores are you planning to visit (whether in-store, online or both)?

  • 4% - only 1 store
  • 52% - 2-4 stores
  • 33% - 5-9 stores 33
  • 7% - 10-19 stores
  • 4% - more than 20 stores

13. Do you plan to shop the Saturday after Thanksgiving to support local businesses (Small Business Saturday)?

  • 74% - Yes
  • 26% - No

14. Do you plan to shop on Thanksgiving?

  • 15% - In-store only
  • 19% - both in-store and online
  • 50% - Online only
  • 16% - No, I do not shop on Thanksgiving

15. Which presidential candidate would be the most frugal Black Friday shopper?

  • 28% - Donald Trump
  • 27% - Hilary Clinton
  • 17% - Gary Johnson (Libertarian)
  • 21% - Jill Stein (Green)

Note: Several write-in votes from those surveyed that included Bernie Sanders. Who do you think would make a better Black Friday shopper?

* This 15 question survey was conducted by Survata for BFAds, querying 1,000 American adults that all stated they will be shopping the Black Friday 2016 main events (Note that 55% were female and 45% were male). View official press release here.

October 31, 2016
blog comments powered by Disqus

Back to Top
x

Log Into Your BFAds Account

Remember Me