BJ's Top 10 Toy List Released

BJ's Top 10 Toy List We just posted the 12-item BJ's Toy List sale listing along with the 2-page BJ's Toy List ad scan!

BJ's has released their list of Top 10 Toys for the 2014 holiday season. As has proven to be the trend this year, they heavily featured Disney products - 3/10, to be exact. Although they make no mention of the popular Snow Glow Elsa Doll, BJ's still showed Disney's Frozen some love by showcasing Sing and Swing Olaf. They also listed an assortment of Disney Plush Characters and two different styles of a Doc McStuffins Check-Up Playset. This follows in the footsteps of the other toybooks we've released - Target, Walmart, and Toys R Us have all made mention of Frozen and Doc McStuffins merchandise.

BJ's called out the LeapFrog LeapPad Ultra, also listed in Target's toy book. We have seen various LeapFrog items mentioned from other stores as well. It seems that tech products geared towards kids are going to be sticking around.

Another interesting trend we have noticed is the rising popularity of childrens' hands-on arts-and-crafts kits. BJ's features their exclusive Squishy Sand, whereas Toys R Us and Walmart listed items such as make-your-own chandelier and DIY phone case kits.

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