Are We Seeing the Same Ad Every Year?

We're lookin' at you, Harbor Freight.

Black Friday is slowly creeping up on us and we’re preparing for our first ad leak. We already know what’s going to be in a few of them though. No, we’re not psychics, but we have noticed that for years some stores have just been repeating their ads. We’re not talking about a single item here or there, we’re talking entire pages! So what can you expect to see this year?

Starting back in 2012, Ace Hardware featured a set of string lights, a Dewalt Drill and their coupons. Every year they have offered 50% Off one regular-priced item under $30 and $10 Off $50+ regular-priced merchandise coupons. The string lights started at $7.99 in 2012 and have gone down to $4.99! We’ve noticed the slow creep of Black Friday moving into Thursday and in some cases even Wednesday so it’s funny to note that in their 2012 ad they featured an image that said “Take Back Friday”, and then in 2014 started to have their “Thanksgiving Week Sale” start on Wednesday.

Harbor Freight is another store that often gets called out for repeating it’s ad every year. In fact you may have to do a double take if you are looking at 2015 and 2014 because their front page is almost identical. It features the same products with slightly different images. Throughout the years they have featured the same items every year at almost the same price, generally varying within only a few dollars.

We couldn't leave out Walmart because they have always featured a few TV's and until 2016 a tablet on their front page. It's not usually their front page that people remember though, it's the cheap DVD's and sheets. Since 2009, which is as far back as our ads go, Walmart has offered movies for $2.00 or less! That price is generally on older movies, but they are still great stocking stuffers! Everyone has different items on their holiday shopping lists, but so many of our fans mention sheets that we couldn't leave them out. Walmart has offered a sheet set every year since 2009! The only changes have been the price raising $1.00 more and an Walmart adding an extra 250 thread count.

We’re always counting on Kohl’s to offer $15 Kohl’s Cash for every $50 spent, but there’s always other deals that we watch for as well. Cheap appliances are usually the number one thing we mention and you generally don’t even have to wait until Black Friday; we've actually purchased a few inexpensive toasters from Macy's and Kohl's this year already. Plus we're forever talking about the cheap $20 boots you can find at JCPenney which dates back to 2013, discounted Christmas Trees on the front page of the Michaels Black Friday ad and the Macy's $10 Off $25 coupon that has so many exclusions you don't even know what to do with it.

While there are a lot of stores lacking in creativity with their Black Friday ads some have actually started to break the mold. Toys R Us featured a grid-like ad for numerous years but last year their front page was simply split into two types of sales. Shopko offered a Free $10 Holiday Bonus Card for the first 100 customers to use until January and Sears has changed their background color every year since 2010. We can't decide if we appreciate the consistency or like the change-ups throughout the years, but we're sure to see more of the same ol' same ol' in the 2017 Black Friday ads.

Is there an item you’ve noticed repeat itself in the ad every year? Let us know in the comments! Thanks for Visiting and Tell Your Friends!

September 11, 2017
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