Amazon Raises Free Shipping Threshold to $49

Amazon Raises Free Shipping Threshold to $49

Over the weekend, Amazon quietly raised their free shipping threshold. Instead of offering Free Super Saver Shipping on orders over $35, Amazon will now charge shipping & handling costs until your order hits or exceeds $49. Orders containing only books totaling $25 or more will receive free shipping, and nothing has changed for Amazon Prime members.

In comparison, this free shipping threshold isn't anything too new. Walmart, one of Amazon's biggest competitors, has the same shipping threshold of $50. However over the past year we have seen many online retailers drop their shipping thresholds. Best Buy reduced their free shipping threshold from $50 to $35. Target has offered free shipping no minimum for the past two holiday seasons, and now they offer free shipping on orders over $25. All three of these merchants, along with countless others, offer the option of free in-store pickup as well. Specialty stores like Toys R Us and Sephora have hot shipping deals, too; Toys R Us has dropped their threshold to just $19 and Sephora offers free shipping no minimum for only $10 per year. Even Jet.com, a relatively new store, offers free shipping on orders over $35 - along with club savings similar to Costco.

Amazon hasn't changed their free shipping requirements since Autumn of 2013. They have yet to make a statement regarding this new policy, but people all over the Internet are speaking up about it. Understandably, some shoppers are upset. People don't like change, especially when that change is unannounced and potentially costs them more of their hard-earned money. We have seen several customers write that Amazon is just trying to push people towards becoming Amazon Prime members - but is that necessarily a bad thing? We don't think so.

BFAds has always been a proponent of Amazon Prime memberships, because the savings and freebies that come with the package more than make up for the $99 annual fee - as long as you use them. Amazon Prime's biggest draw is the offer for free 2-day shipping on millions of items sitewide. In addition, members get access to Amazon Instant Video streaming, unlimited music streaming, early access to select Lightning Deals (including the Black Friday sale), and they can borrow books from Kindle's library. Amazon Prime members also get exclusive access to some of their best prices. If you're still on the fence, you can sign up for a free 30-day trial of Amazon Prime right here.

Granted, paying full-price for items with a Prime membership is the opposite of saving money. Whether you're going the Prime route or sticking with other stores, we're here make sure that you're always getting a Hot Deal.

How do you feel about Amazon's shipping changes? Let us know in the comment section below! Thanks for Visiting and Tell Your Friends!

February 22, 2016
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