Amazon Prime Day: Black Friday in July?

Amazon Prime Day

In the past couple of years, there has been a great debate amongst Black Friday fans, centered around one burning question: how early is too early for a store to start its Black Friday sales? Some say more is better, some say Black Friday should be Black Friday only. Much of the controversy orbits whether or not stores should be open on Thanksgiving. After observing the last two years, we are confident in saying that sales starting as early as Wednesday, with major sales events on the actual Black Friday, will again be the norm this year. Into that firestorm of public opinion walks internet Mega Retailer Amazon.com, who is having a Black Friday sale on... July 15th?

Amazon Prime Day For those of you who are not aware, Amazon.com turns 20 years old this July 15th, and they have branded that day as "Amazon Prime Day." It is not technically the start of Amazon's Black Friday sale, and we still expect them to have one, but they are billing it as being bigger than Black Friday. From the Prime Day Page: "Prime Day is a one-day shopping event on July 15, 2015, with more deals than Black Friday. Prime members can shop exclusive deals from electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items and more." Amazon says they will be having a new deal or deals as often as every ten minutes.

Our Deal Hunters are, naturally, foaming at the mouth at the thought of "more deals than Black Friday." It would be very easy to be cynical and say that more isn't always better, and to be more concerned with the quality of deals than the quantity, but we stress again this is Amazon.com's 20th Birthday. Amazon has long been a master at price perception. When careful attention is paid to how Amazon sets its prices, they have a systemic and successful strategy to ensure they have the lowest prices on popular items, so that when people think of Amazon, they think of low prices.

We really wish we could give you some more information on exactly what to expect from this sale, but Amazon has been playing it pretty close to the chest, and why wouldn't they? It is the mystique of not knowing that generates the most buzz. Obviously, not every "deal" is going to be a door-buster quality must have for everyone, but we feel that this is going to be a sale you don't want to miss, and the reasons are simple. As stated above, Amazon starts off swinging for the fences by invoking the deal-centric nature of Black Friday. When you get people thinking that your sales event is going to be at least as big as Black Friday, you better deliver, and Amazon is promising more than Black Friday. Amazon has created a buzz regarding its 20th Anniversary, marketing it as Amazon Prime Day, ensuring that the whole world will be watching. It would be ludicrous to think Amazon would risk the perception it has created as a haven for rock bottom prices, or pass up an opportunity to refine and build upon that perception. This is especially true given the recent moves by Walmart to to compete directly with the online retail giant. We don't see how this sale will be anything other than amazing.

The real genius of the promotion is that it is only for Amazon Prime Members. I cannot tell you how much I love my Amazon Prime membership, and not just because it saves me on the shipping cost of Surge. Free Two Day Shipping is amazing, and when I don't need it that quickly, selecting a slower shipping method, which is still free, earns me credit towards renting or buying prime video. The video library is pretty solid, and prime pantry is awesome for kitchen items. If you are already a Prime Member, you have access to what we think might be the best non Black Friday sale of the year. If you are not a prime member, the website clearly states the Free 30 Day Trial of Amazon Prime will get you access to this sale. You have to have a credit card tied to your account, and after the 30 days end you will be charged for the renewal, which is worth it, but if you are signing up only to access the sale, be sure to cancel in a timely manner.

TL;DR VERDICT: Because of the hype, and the way Amazon carefully controls their corporate image as a great place for low prices, we believe they will deliver on this 20th anniversary Black Friday in July sale.

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