Amazon Prime Day 2017 is Coming: Here's What You Need to Know

Amazon Prime Day 2017 is Coming: Here's What You Need to Know

Clear your cache and grab your coffee: Amazon Prime Day 2017 will arrive at 9PM EST on July 10th. The 30-hour sale will run through 2:59AM EST on Wednesday July 12th.

In addition to the main event, Lead-Up Deals will be launching every day beginning on July 5th. Shoppers with Alexa devices will be able to snag their deals even earlier, starting at 7PM EST on Monday July 10th. Some early Prime Day deals are live now!

Prime Day is a one-day only event that, as you may have guessed, is exclusive to Amazon Prime members. It's lauded as an early Black Friday by some shoppers, and criticized as a warehouse liquidation event by others. Either way, it is sure to be the most talked-about sale in the coming weeks. We're here to tell you what to expect and how to stay savvy when the deals arrive.

The best and worst thing about Amazon Prime Day is that deals are kept secret until they go live. Prime Day deals arrive in the form of Lightning Deals, much like Amazon's Daily Deals or Black Friday sale. New deals can start as often as every five minutes. They span all sorts of categories, from fashion to beauty to TVs to home electronics and everywhere in between. In short, it's a shopping frenzy, and we recommend being as prepared as possible.

First thing's first: if you want to shop this sale, you'll need an Amazon Prime membership. You can click here for a free 30-day trial! Students with a .edu email address can get a free 6-month Amazon Prime trial. Otherwise, you can purchase a membership for $10.99 per month or $99 per year.

Once you have your Prime Membership, make sure that your cache is clear, that you have Amazon's app downloaded, and that your payment methods are updated in your account settings. For more tips and tricks, check out our Prime Day Primer!

So are the Prime Day deals worth shopping? It's hard to say. Sometimes the deals are hot enough to make every BFAds employee reach for their wallet at the same time. Other times a deal is so bad that it goes viral. Last year people complained about Amazon Prime Day's "lack of deals", but it is worth noting that despite some negative reviews, Prime Day 2016 was the biggest day in the history of Amazon.

This is Amazon's third Prime Day. The events have slowly improved over the years, and we think this year will be the best yet. There are several new features for Prime Day 2017. They'll have deals organized by over 20 different popular categories, so you can find what you're looking for with ease. They'll also have TV deals -- a ton of them. To quote their press release, "Amazon is planning one of its largest total volume TV deals in history with a record level of inventory."

We recommend treating Prime Day the same way you'll be treating Black Friday 2017. Be prepared to shop quickly, but not so quickly that you forgo all rational thought. Just like with Black Friday doorbusters, give yourself a few moments to think: do you really need a new toaster? Is the price truly a historic low? Find detailed advice on how to navigate the deals in our Prime Day Primer!

Even if Amazon fails to impress, we have dozens of competitor sales to look forward to. In 2015 and 2016, Amazon's competitor sales combined with ultra-hot Lightning Deals felt like a little Black Friday in July. We hope to see more of the same this year.

Make sure you get your Amazon Prime membership and read our Prime Day Primer! We'll be working (and shopping) hard on July 11th, and our deal hunters will be rounding up the hottest of the hot deals & competitor sales right here on our front page. Who knows? Maybe we'll even see a Nintendo SNES Mini Classic Edition pre-order! (Hey, a website can dream, right?)

Thanks for Visiting and Tell Your Friends!

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