Amazon Increases Minimum Order Threshold for Free Shipping

Amazon Increases Free Shipping Threshold Amazon has just announced that they are increasing their minimum purchase amount to qualify for free shipping from $25 to $35.

This is the first time Amazon has changed their minimum purchase requirement for free shipping in over a decade. And while the higher threshold is disappointing, Amazon is claiming that they have expanded their free shipping options to include more than a million new items.

The increase really seems like an effort to push their Amazon Prime service, which costs $79 per year, but includes free 2-day shipping on most orders, movie and TV streaming services and access to a 350,000+ book Kindle library.

Even discounting the streaming and Kindle services, a shopper would have to pad a little more than one order per month by only $5 for Prime to pay for itself. And in the holiday crunch, 2-day shipping can be a life saver, especially compared to the dreaded 3-5 or 6-9 day delivery times.

For those keeping count, Best Buy now has the best free shipping policy of the big box stores, offering free shipping on most orders of $25 or more.

What are your thoughts? Does the free shipping threshold increase make you more likely to consider getting a Prime membership? Or do you think you might start shopping online elsewhere? Let us know in the comments!

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