Amazon Drops Free Shipping Threshold to $25

Amazon Drops Free Shipping Threshold to $25

If you're following us on Facebook, you may have already seen that Amazon quietly dropped their free shipping threshold to $25! From now on, shoppers will get Free Super Saver Shipping on orders over $25. Prime One-Day Delivery will still be eligible on orders over $35.

No doubt this is just the next chapter in the war between Amazon and Walmart. After Walmart introduced their in-store pickup discount, they've consistently had the better final price on items Amazon tried to match. By lowering their free shipping threshold, Amazon has pulled the tug-of-war rope back over to their side. Especially when considering Black Friday 2017, free shipping is a huge factor. Saving time during the holidays is often more valuable to a shopper than saving a dollar or two.

For now, the question is up to the consumers. Would you rather shop at Walmart, potentially getting an in-store pickup discount, and go to the store to get your item? Or would you rather potentially pay a little more at Amazon to get free shipping to your home?

Normally we would include Target in our speculation of the shopping world, but considering the fact that they just raised their free shipping threshold to $35, our only point is this: make sure you have a Target REDcard. Read more about that here.

We're positive that this isn't the last we've seen of the battle between Amazon and Walmart. Will Jet.com get involved? Will Amazon open more brick-and-mortar locations or lower the price of their Prime memberships? Will Walmart finally introduce a program that can compete with Amazon Prime? We'll be sure to keep you updated. Let us know your thoughts in the comments below!

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