Ace Hardware Black Friday Ad Posted

Ace Hardware Black Friday 2011 Advertisement Listing

We have just posted the 45-item Ace Hardware Black Friday advertisement listing along with the 2-page Ace Hardware advertisement scans.

There doesn't appear to be any indication of a start time, but if history is any indication, we expect Ace to open their doors starting at 7am. The sale lasts throughout the weekend, although the popular items are sure to go fast and quantities are limited.

Two items that caught our eye were the Craftsman 8-pc Screwdriver Set for $9.99 and the Skil 18V Cordless Drill for $29.99.

Once again, Ace is offering the Saturday-only 50% OFF one item under $30 coupon and the Sunday-only $10 off $50 purchase coupon. Unfortunately, these coupons are not valid on clearance or sale items, thus eliminating them from being used with all in-ad Black Friday items.

While typing up the ad, we noticed some similarities and item overlap from Ace's 2010 Black Friday ad, especially in regards to the holiday items. While most of the overlap items are the same price — the Holiday Pathway Stake Lights for $2.99 (2011 vs. 2010) and the 9' Pre-Lit Garland and Pre-Lit Wreath for $9.99/ea (2011 vs 2010) — some items are priced higher than they were in the 2010 ad!

For example, the DeWalt 18V Cordless Drill for $99.99 was $89.99 after rebate last year. The 200-ct Mini Light Strand for $3.99? $1.99 after rebate last year. While I'm sure that tools and holiday items don't tremendously depreciate in value over a year, it is interesting that Ace decided to sell the same exact items at a higher price this year.

On the whole, the ad is a bit lackluster. However, there may be more to the ad than we currently have. Considering that previous year's ads were 4 pages (compared to this year's 2 pages) and the fact that there were no traditionally named "door-busters" this year, it makes us think we might be missing pages. We'll keep our eye out and will update this post when we learn anything new!

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