A Sneak Peek of Walmart's Black Friday?

Walmart Black Friday Sneak Peek

Nestled near the bottom of the press release announcing Walmart's Super Saturday sale is a small blurb that states, "Starting later today, customers who sign up at Walmart.com will be the first to receive an early preview of [the Black Friday] specials."

We've seen other retailers do early sneak peeks of their Black Friday ads, but Walmart has never been one to leak information early. It could be something as small as a 5-item teaser or it could be something much larger. Walmart definitely has to walk a fine-line with this release though. If they reveal their top door-busters, it gives their competitors that much more time to react, but if Walmart reveals mediocre items, there's a chance shoppers will write off their ad early.

We'll certainly be monitoring this situation closely and will update upon the first word of news. Be sure to check BFAds throughout the day for the latest Black Friday information!

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Hey there!

We're partnering with our sister site, BFAds, to bring you the best Black Friday content on the web!

BFAds is the “wikileaks” of Black Friday. With over a decade of experience, BFAds is the definitive source for Black Friday news, early ad scan leaks, Black Friday buying guides, doorbuster roundups, and informative articles. In fact, this team has been powering your Black Friday ad scans for over a year. Now we’re letting them take the spotlight.

We work very closely with BFAds — like, in the same building close — and they’re excited to be able to improve your Black Friday experience.

The FatWallet Team

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