Why Black Friday Is Still a Great Time to Shop

6 Reasons to Shop on Black Friday


1. Nearly Every Retailer Has a Black Friday Sale
Many retailers have discovered that simply saying they're having a Black Friday sale means people will show up. If they're near other retailers also running sales, they can ensure a good draw of people without a lot of expensive advertising.

Because of this, Black Friday is a good day to shop for items you need every day, things like tires and furniture. While others are waiting in line for a video game system, you'll be getting big discounts on appliances and necessities that don't often get big price reductions.

2. Retailers Know Big Discounts Are Expected
To shoppers, a Black Friday sale involves serious discounts, and a store that doesn't provide those discounts won't get much traffic. Retailers realize that customers will spread the word through social media if a sale doesn't live up to the hype, so if a retailer wants to put on a well-attended Black Friday event, they've got to come through with big sales and great products.

Essentially, Black Friday, based on pure precedent, has become a day when all consumers can find a deal to fit their needs. Retailers are expecting people to shop, which makes them offer deals, and the fear of falling short leads most retailers to cut deeper than they normally would.

3. Deep Discounts at One Retailer Can Help You Score a Price Match at Another
Increasing numbers of retailers are offering price match guarantees - sometimes even throwing in an additional discount - and many will price match other retailers' Black Friday deals, So if you aren't able to snag a deeply discounted item at one retailer, another may be willing to match that price. Some stores will even allow you to match the price of items offered by online retailers. With that said, planning ahead and doing research can help you get a great price without having to wait in line.

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November 22, 2011
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