Amazon Prime Day 2016

2016 Amazon Prime Day

2016 Amazon Prime Day

Nope, your eyes aren't playing tricks on you -- Amazon is bringing back Prime Day on July 12th at midnight PT! For those of you who missed it last year, Amazon Prime Day is a 24-hour event that takes the same shape as their Black Friday sales, with over 100,000 Lightning Deals going live throughout the day. The catch? Prime Day deals are exclusively available for Amazon Prime members. Lightning Deals can go live as often as every five minutes, and the best items tend to sell out within minutes or even seconds.

Not a Prime member, but you want to see what all the fuss is about? No worries! You can sign up for a free 30-day trial here. There are other options available as well; students with .edu email addresses can get a free 6-month trial! If you want to go all-out, you can get a one-year membership for $99. If you're not quite ready for that kind of commitment, you can test the waters with a $10.99 per month membership. To sign up for either of those options, simply click "See more plans" and go from there. Aside from access to this exclusive sale as well as other exclusive Amazon Prime member coupons, there are tons of other benefits that come with an Amazon Prime membership. You'll get free 2-day shipping on millions of items, early access to Lightning Deals during Black Friday, access to Amazon Prime Video and Amazon Music Streaming, and more.

Hopefully the event time is the only aspect of Prime Day that Amazon borrows from 2015. Some of you may remember last year's inaugural Prime Day event. The marketing buildup before the sale was massive, and the mystery shrouding deal specifics made it all the more exciting. Unfortunately, according to customers, Amazon's first Prime Day fell more than a little bit flat. #PrimeDayFail was even trending on Twitter, filled with upset shoppers comparing the deal selection to a garage sale. The few great deals that went live sold out within seconds. Despite the vast amount of disappointed customers, and perhaps because of the limited-time feeding frenzy, last year Amazon's Prime Day sales exceeded Black Friday 2014's. 2016 Amazon Prime Day

Amazon needs to step it up this year if they want to make Prime Day an annual event and avoid a "store-who-cried-sale" scenario. Luckily for customers, it seems like that is exactly what they're doing. The rumors that started the Prime Day discussion this year stemmed from Amazon's Seller Forums. Granted, we can't absolutely confirm that this came from Amazon, but it is still an interesting find. According to the original thread, Amazon's letter stated:

"All Lightning Deals must meet the following criteria for Prime Day, but better deals stand a better chance of getting selected. Deal prices must offer customers a 20% or greater discount from the average price listed on Amazon.com in the last 90 days. Deal prices must also be lower than the lowest price since January 1st, 2016. Product rating of 3 stars or higher. Even if a deal is selected for the big event, it may be cancelled if we determine that it does not provide customers with the best Prime Day shopping experience." Sounds like some pretty strict rules and regulations, right?

Another new feature for Prime Day 2016 are Countdown Deals. Amazon will be offering Countdown Deals from July 5th to July 11th. Beginning on July 5th, Prime Members will be offered exclusive access to gadgets, summer travel items, back-to-school and household essentials, and daily deals on TV shows and movies. Much like last year, Amazon is being mysterious with specific deal details, but they did mention a 32" TV Bundle with a Fire TV Stick for $119.99! Amazon has also added a "Watch-a-Deal" feature, where you can receive notifications once your coveted Lightning Deal is about to go on sale.

One thing to remember about Prime Day is that it spurs dozens of competitor sales. Last year Walmart held a "Dare to Compare" sale, Target hosted Black Friday in July, and tons of smaller niche stores offered sitewide discounts and free shipping. Whether or not Amazon upholds their promise of super-hot deals remains to be seen, but one thing is certain -- the sales are coming, and we'll be here to cover them.

We can't stress it enough; make sure you sign up for your free 30-day Amazon Prime trial or one of their other options ahead of time. The last thing you want is to miss out on the hottest deals of the summer because you didn't sign up! Keep an eye out for our Prime Day Primer with tips and tricks on how to navigate the flurry of sales. We'll also be covering competitor sales and the best Lightning Deals.

What are your thoughts on Prime Day 2016? If you shopped Prime Day last year, what do you hope to see this year? Let us know in the comments below. Thanks for Visiting and Tell Your Friends!

June 29, 2016
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