2015 Black Friday Ad Leak Timeline

2015 Leaked Black Friday Ads!

This year's Black Friday season is off to a fantastic start. We brought you the first Black Friday ad of 2015 a full 8 days earlier than last year, and we are pleased to see that the trend of early releases has continued. As a matter of fact, last week we saw the earliest official Black Friday ad leak yet! Between Staples' big announcement and Sears Canada leaking ahead of schedule, it looks like this year will be a refreshing change compared to 2014.

Last year, the season seemed especially long because it was. Thanksgiving was a week earlier than usual, which gave shoppers more time to hunt for deals and retailers more time to finalize their ads. This year, there are only 4 weeks between Thanksgiving and Christmas, so the odds are in our favor! 2014 Leaked Black Friday Ads!

In 2014, ad leaks were sluggish at best during the first few days of the season. We saw a few smaller stores early on, but the situation was bleak until the first week of November, when we posted the Sears Black Friday ad. After that, the floodgates opened, and we were posting at least 3 ads a day for most of November - sometimes posting 11 or 12 in one go!

2013 Leaked Black Friday Ads! 2013 saw a slow and steady pace from the beginning of October to the start of November, but the ads leaked in an unconventional way. Macy's was the third ad we posted in 2013, with Bon-Ton following a few days afterward. By the second week of November we were posting a mix of small and big-box retailers every couple of days.

We also have leaked Black Friday Ad timeline graphs from 2012 and 2011, if you are interested in viewing them! We are looking forward to seeing what the 2015 Black Friday season has in store, and we're glad that you're here to share it with us! Got a tip? You can confidentially and anonymously let us know about it right here.

2012 Leaked Black Friday Ads! 2011 Leaked Black Friday Ads!






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